In June 2019 the Herald was doing some editorialising on the end of meat. Impossible Burgers had recently made an entry and it was looking like there were going to be more plant based imitation meat appearing on the market soon. They said, “While in New Zealand beef and lamb consumption has fallen, 38 per cent and 45 per cent respectively in the past 10 years, the trend doesn’t spell doom for our $10 billion red meat industry.” Continue reading “New Zealand editorial writer is dreaming if he thinks sustainable beef production is possible”